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Welcome to the Good Selling Radio. Podcasts for sales professionals looking for peak performance. GSR shares ways to make new and existing customer relationships easier, more effective, and more enjoyable. In a changing and busy sales world, take some time to stop for a moment and reflect, reframe and refocus.
Episodes
Friday Nov 29, 2024
Communications led sales enablement - ep 7 - The trust equation
Friday Nov 29, 2024
Friday Nov 29, 2024
How sales, marketing and corporate communications can work together: A conversation between Richard Higham and Emily Luscombe
Key takeaways:
- The three elements driving trust are credibility, reliability, and intimacy, divided by self-orientation.
- The importance of corporate intimacy is highlighted, creating a sense of connection between the parties.
- If customers feel the organisation has their interests at heart, they will continue to buy.
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