Communications led sales enablement - ep 7 - The trust equation

How sales, marketing and corporate communications can work together: A conversation between Richard Higham and Emily Luscombe

Key takeaways:

• The three elements driving trust are credibility, reliability, and intimacy, divided by self-orientation.
• The importance of corporate intimacy is highlighted, creating a sense of connection between the parties.
• If customers feel the organisation has their interests at heart, they will continue to buy.