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Welcome to the Good Selling Radio. Podcasts for sales professionals looking for peak performance. GSR shares ways to make new and existing customer relationships easier, more effective, and more enjoyable. In a changing and busy sales world, take some time to stop for a moment and reflect, reframe and refocus.
Episodes

May 20, 2024
May 20, 2024
4 min
Key takeaways:
- The things that are easy to do are easy not do!
- A quick checklist
- Reflect and re-plan

May 20, 2024
May 20, 2024
4 min
Key takeaways:
- Discipline in our busy lives
- See the meeting through their eyes
- Use a quick checklist

May 20, 2024
May 20, 2024
5 min
Key takeaways:
- Why we don’t seem different
- Think about style
- Think about substance

May 20, 2024
May 20, 2024
4 min
Key Takeaways:
- Keep it light
- A continuous stream of interactions

May 20, 2024
May 20, 2024
4 min
Key Takeaways:
- Why they work so well
- Tips for success
- Make a plan and make it work

May 20, 2024
May 20, 2024
4 min
Four critical success factors
- Invest time to really understand them
- Focus on their agenda not yours
- Identify compelling events for them and their business
- Offer insights that make them say “I never thought of that!”

Apr 5, 2024
Apr 5, 2024
3 min
This is the final part of a series of 7 short podcasts on sales & sustainability from a webinar with Richard Higham and the ISP
A quick summary of the key points on ESG and CSR
1.Recognise this is both important and difficult.
2.Be selective.
3.Don’t forget the “social” side of ESG as well as the “environmental”.
4.Identify new buying and influencing points and build new relationships.
5.Develop yourself for this new world.
6.Gather a team around yourself.
7.Be patient but impatient too!

Apr 5, 2024
Apr 5, 2024
3 min
This is part six of a series of 7 short podcasts on sales & sustainability from a webinar with Richard Higham and the ISP
We can't do everything everywhere. Focus on where the oppotunities are.
- Practise on the less important customers who are open to ESG
- Move on to the heartland - they are open to ESG and offer you big opportunities
- After this work on the customers who offer big opportunites but who are not yet convinced about ESG
- With customers who offer limited opportunity and are resitant to change, maintain light touch communication but don't waste expensive selling resources

Apr 5, 2024
Apr 5, 2024
12 min
This is part five of a series of 7 short podcasts on sales & sustainability from a webinar with Richard Higham and the ISP
What selling ESG means for sales people. We need to change the way we sell.
- Better team selling
- Selling to different contacts
- Selling to suppliers and sub-contractors

Apr 5, 2024
Apr 5, 2024
5 min
This is part four of a series of 7 short podcasts on sustainability from a webinar with Richard Higham and the ISP
As well as financial and regulatory pressures there is real pressure from our customers customers.
- Buyers are human beings too
- Consumers are demanding circularity, traceability and green components
- Are customers are under pressure from their customers - supply chain pressures