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Welcome to the Good Selling Radio. Podcasts for sales professionals looking for peak performance. GSR shares ways to make new and existing customer relationships easier, more effective, and more enjoyable. In a changing and busy sales world, take some time to stop for a moment and reflect, reframe and refocus.
Episodes
Friday Nov 29, 2024
Friday Nov 29, 2024
How sales, marketing and corporate communications can work together: A conversation between Richard Higham and Emily Luscombe
Key takeaways:
• The traditional role of corporate communications is being redefined, from marketing focusing on engaging the customer and salespeople running the last mile.
• The shift is towards a systemic approach where regular customer conversations should inform the organization about customer issues and co-innovations.
• The conversation suggests a radical change in how sales, marketing, and corporate communications should work together.
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