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Welcome to the Good Selling Radio. Podcasts for sales professionals looking for peak performance. GSR shares ways to make new and existing customer relationships easier, more effective, and more enjoyable. In a changing and busy sales world, take some time to stop for a moment and reflect, reframe and refocus.
Episodes
Friday Nov 29, 2024
Friday Nov 29, 2024
How sales, marketing and corporate communications can work together: A conversation between Richard Higham and Emily Luscombe
Key takeaways:
- The need to operate in a rapidly changing world.
- The importance of selling value rather than selling commodities.
- The focus on awareness, consideration, engagement, and conversion in communications campaigns.
- How sales, marketing and corporate communications interact in the funnel
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