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Welcome to the Good Selling Radio. Podcasts for sales professionals looking for peak performance. GSR shares ways to make new and existing customer relationships easier, more effective, and more enjoyable. In a changing and busy sales world, take some time to stop for a moment and reflect, reframe and refocus.
Episodes
Friday Nov 29, 2024
Friday Nov 29, 2024
How sales, marketing and corporate communications can work together: A conversation between Richard Higham and Emily Luscombe
Key takeaways:
- The need for continuity of brand experience is highlighted, especially in organisations leveraging their sustainability story and corporate purpose.
- The importance of a meaningful, relevant, and continuous conversation into sales is emphasized.
- The use of personalised content is highlighted, especially in the early stages of the customer journey.
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