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Welcome to the Good Selling Radio. Podcasts for sales professionals looking for peak performance. GSR shares ways to make new and existing customer relationships easier, more effective, and more enjoyable. In a changing and busy sales world, take some time to stop for a moment and reflect, reframe and refocus.
Episodes
Friday Nov 29, 2024
Friday Nov 29, 2024
How sales, marketing and corporate communications can work together: A conversation between Richard Higham and Emily Luscombe
Key takeaways:
- The need for sales teams to rethink their language and use tools that have traditionally been the domain of influence and reputation management.
- The importance of understanding that prospects value the conversation point and the story at the point of sale.
- The role of the seller or relationship manager to ensure the right story is being fed to their contacts in the right way.
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