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Welcome to the Good Selling Radio. Podcasts for sales professionals looking for peak performance. GSR shares ways to make new and existing customer relationships easier, more effective, and more enjoyable. In a changing and busy sales world, take some time to stop for a moment and reflect, reframe and refocus.
Episodes
Friday Nov 29, 2024
Friday Nov 29, 2024
How sales, marketing and corporate communications can work together: A conversation between Richard Higham and Emily Luscombe
Key takeaways:
- Historically, there has been a dissonance between communications and sales, with marketing often claiming it's the marketing that's delivering the right content and creating qualifying leads and sales saying its not their fault!
- The emergence of the Chief Revenue Officer (CRO) role is seen as a solution to this dissonance.
- The role of the CRO is seen as a way to integrate processes that can sometimes be a turf war that doesn't serve the company well.
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