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Welcome to the Good Selling Radio. Podcasts for sales professionals looking for peak performance. GSR shares ways to make new and existing customer relationships easier, more effective, and more enjoyable. In a changing and busy sales world, take some time to stop for a moment and reflect, reframe and refocus.
Episodes
Friday Nov 29, 2024
Friday Nov 29, 2024
How sales, marketing and corporate communications can work together: A conversation between Richard Higham and Emily Luscombe
Key takeaways:
- The need to influence behaviour earlier in the customer journey, focusing on the zero moment of truth.
- The salesperson's role extends throughout the buying cycle, influencing the buying group's view of the selling organisation.
- Businesses are recognising the need to combine communication skills with data-driven insights.
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