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Welcome to the Good Selling Radio. Podcasts for sales professionals looking for peak performance. GSR shares ways to make new and existing customer relationships easier, more effective, and more enjoyable. In a changing and busy sales world, take some time to stop for a moment and reflect, reframe and refocus.
Episodes
Friday Nov 29, 2024
Friday Nov 29, 2024
How sales, marketing and corporate communications can work together: A conversation between Richard Higham and Emily Luscombe
Key takeaways:
- The focus is on how businesses engage with customers and potential customers.
- The importance of managing churn is highlighted, not just for gaining new customers but also for growing and retaining existing ones.
- Salespeople are not getting the time they would like to have with the buying group, with 83% of buying time spent on non-traditional activities.
- The need to manage this fragmented process is highlighted.
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