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Welcome to the Good Selling Radio. Podcasts for sales professionals looking for peak performance. GSR shares ways to make new and existing customer relationships easier, more effective, and more enjoyable. In a changing and busy sales world, take some time to stop for a moment and reflect, reframe and refocus.
Episodes
Friday Nov 29, 2024
Friday Nov 29, 2024
How sales, marketing and corporate communications can work together: A conversation between Richard Higham and Emily Luscombe.
Key takeaways:
- How to make all this happen
- Focus on data collection during digital marketing campaigns. The data collected can be used to understand user engagement, content, and messaging, and to test language and behaviour.
- Focus on communicating with first-line managers who will then coach their people.
- Keep integrating corporate communications, marketing and sales.
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