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Welcome to the Good Selling Radio. Podcasts for sales professionals looking for peak performance. GSR shares ways to make new and existing customer relationships easier, more effective, and more enjoyable. In a changing and busy sales world, take some time to stop for a moment and reflect, reframe and refocus.
Episodes
Friday Nov 29, 2024
Friday Nov 29, 2024
How sales, marketing and corporate communications can work together: A conversation between Richard Higham and Emily Luscombe
Key takeaways:
- The goal is to work in a more joined-up way, integrating sales, marketing, and communications.
- The end commercial goal should be clear, focusing on customer lifetime value, not just a one-off transactional sale.
- Customer lifetime value is about volume, value, margin times longevity, and is increasingly seen as a driver of corporate value.
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