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Welcome to the Good Selling Radio. Podcasts for sales professionals looking for peak performance. GSR shares ways to make new and existing customer relationships easier, more effective, and more enjoyable. In a changing and busy sales world, take some time to stop for a moment and reflect, reframe and refocus.
Episodes
Friday Nov 29, 2024
Friday Nov 29, 2024
How sales, marketing and corporate communications can work together: A conversation between Richard Higham and Emily Luscombe
Key takeaways:
- Trust is essential in enabling sales, especially in business-to-business buying behaviours.
- Trust is earned and can be leveraged through corporate reputation to foster a deeper connection with the target customer.
- Salespeople play a significant role in leveraging corporate reputation.
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